COMMON MARKETING METRICS
CPm
Cost Per Mille
Cost per a 1000 Impressions, you get the picture it doesn’t look to good for you. impressions could be an individual seeing your ad multiple times
CPc
Cost Per Click
Not really my cup of tea, this method is mainly used by the advertising platforms and what it mainly does is make them money
CPL
Cost Per Lead
If you are unsure wheter or not you can preform, or you just want to test me out then this is the best option for you
CPA
Cost per Action
if your conversion rate is above 8% and you are certain of your results then CPA is your best option
CAMPAGIN
EXPOSURE CAMPAIGN
: A verity of tools mostly consist of
Videos, Simple landing pages, pictures and organic activity used only to raise awareness of a certain product, service or a social view and creating a highly pre-targeted audience
This kind of campaign is mostly used in the beginning of big marketing project and through all of the project inconsistently
This kind of campaigns is not used to generate leads and cannot be measured by CPA / CPL Those campaigns are being paid in Cost per impressions only (CPM)
Most exposure campaigns are published through Television, Radio, billboards and News online and offline
If done professionally, some exposure campaign could easily become Momentum (complex) campaign, which it’s aim is to make you look much bigger then you really are and create a sub-conscious message in your potential client that they can trust you.
Lead Generetion Funnel
Generating leads is one of the most critical steps in sales and marketing
Leads are clients in potential, what is the potential? This is mainly up to you
The funnel’s purpose in user experience
It’s main purpose is to have a potential client go through several mind reprograming steps before it has to make a decision
In order to entice the user into making the best possible outcome we use several NLP & GSM famous methods including the “Numbers Theory”, “Colors System” and the “Complicated Persuasion Process” on which you can read more in the Book of black Magic
Most funnels use fairy dust I, on the other side, am a master in witchcraft So Choose your weapon carefully
Engagement Campaign
The main purpose of an Engagement Campaign is creating a dialoged with the client without any means to sell it anything, unless the client initiates the sell on it’s own An engagement is counted as any action taken by the potential client in order to initiate a form of communication with you: registration, signing up and clicks on forms of media
: The engagement campaign is used for
- Lead collection
- client database
- Targeting audience
- Funnels redirecting
....AND MORE
Creating a successful engagement campaign is not an easy task and must not be taken lightly Let’s first assume the client is not an idiot and therefore is not an easy target. The client must be lured inside in a sophisticated approach while maintaining interest in it with the accurately targeted information
The different media tools must also include some form of CTA in order to drive the client into an engagement. without one, there will be no client engagement what so ever. My advise? use a professional in this case
CONCEPTUAL CAMPAIGN
A conceptual campaign is a rarely used lead generation funnel that is built around a concept usually related to a social, personal development or a political topic
This kind of funnel is usually used by foundations, non-profit organization, personal development mentors and political movements or parties
Recently conceptual campaigns are starting to be used by different educational platforms and also in the crypto industry for it’s controversial political view
Conceptual campaigns are loaded with videos, animation and mini-digital personal development material in order to incept an idea or a concept into the clients mind
Most conceptual campaigns aren’t made for lead generation, yet for a more social engineering purpose. Agencies and firms that use this kind of campaigns for lead generation must do it in extreme precautions or they will fail utterly
A successful conceptual campaign works so well it looks like witchcraft
Let's cast a spell togethershall we